Meta launched twitter rival ‘Threads app’

Meta launched twitter rival ‘Threads app’

Social networking giant Meta has launched its new app called ‘Threads’.

Meta’s Twitter rival, Threads, logged five million sign-ups in its first four hours of operation, according to CEO Mark Zuckerberg, as the company seeks to woo users from Elon Musk’s troubled platform through an offer of lengthier posts, a handful of celebrity backers – and a strong resemblance to its competitor.

The owner of Facebook and Instagram revealed the app’s debut and made it freely available in 100 countries on the Apple and Google app stores. Due to some regulatory concerns it has not been available in the European Union.

Response by brands and celebrity:

• Brands such as Billboard, HBO, NPR and Netflix have set up their accounts on the platform within minutes of launch.
• Celebrities such as Shakira, Gordon Ramsay, Oprah Winfrey and the Dalai Lamahave also gave positive response to the app.
• Thread users are required an Instagram account to log in. After signing up to the account a user can choose to follow the same accounts they follow on Instagram.

Features of the app:

• The app closely resembles Twitter visually but some of the titles and features have been changed.
• Retweets are called as “reposts” and tweets will be called “threads”.
• Meta has not been antipathetic to copying rival products in the past, including the 2020 launch of Instagram’s Reels feature.
• Posts on Threads can be 500 characters long. It is much more compared with 280 for most Twitter users.
• Videos of up to five minutes in length can be uploaded on a post. Even a post will be shared as a link on other platforms.
• Users can unfollow, block, restrict or report others. Users are able to filter out replies with certain words in them.

Thread vs. Twitter:

• Meta has launched Threads in the wake of another turbulent period at Twitter.
• Twitter has recently constrained tweet viewing limits at the weekend in a move it blamed partly on data harvesting by companies building artificial intelligence models.
• Meta described Threads as a “new, separate space for real-time updates and public conversations”.
• The company is proposing to take Instagram at the best and expanded in context of texting. It is aiming to create a positive and creative space to express user’s ideas.
• The user base of Twitter is registered at more than 250 million while Instagram registered at 2 billion users.

Question & Answer:

Q1. What is the name of app recently launched by Meta?

Ans. Thread app

Q2. Where headquarter of Meta is located?

Ans. California, USA

Q3. Who is the CEO of Meta?

Ans. Mark Zuckerberg

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