JAIIB Exam 2025 – RBWM Important Questions MCQs Quiz-22

15/04/2025

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JAIIB Exam 2025 RBWM Important Questions MCQs Quiz-22

JAIIB Exam Quiz 2025: The JAIIB exam is scheduled for 2025 by IIBF. Here, we are providing JAIIB RBWM MCQ-based quizzes on a regular basis. You can attempt the quizzes regularly to prepare for the upcoming JAIIB exam. The quizzes will be provided module-wise and unit-wise. You can attempt the JAIIB PPB quizzes from the links below and improve your preparation by practicing regularly. These quizzes will help you boost your score in the JAIIB exam and guide you to clear the exam on your first attempt.

1. Firms need to collect and analyse the data pertaining to marketing for _____.
a) Projecting their organization as knowledge-oriented
b) Enabling the top management to keep control over the sales force
c) Taking the required steps for effective marketing of their products
d) For utilizing their information technology capabilities

2. An effective MKIS fulfils _____.
a) Analysis of quantitative information
b) Coordination among functional and specialists executives
c) Limited to the current scenario
d) Both (a) and (b) above

3. The components of Marketing Information System do not include _____.
a) Marketing intelligence system
b) Internal records system
c) Information technology system
d) None of above

4. The ultimate users of the Marketing Information System are _____.
a) The customers of the firm
b) The competitors of the firm
c) The decision-makers in the firm
d) Both (a) and (b) above

5. Principal functions of MKIS include ______
(a) Collection of data
(b) Processing of data
(c) Analysing the data
(d) Disseminating the data
(e) All of the above

6. ________ component covers information from external sources regarding happenings.
a) Marketing intelligence system
b) Internal records system
c) Marketing research system
d) Marketing management and science system

7. The information available from the internal sources is covered by ______ component.
a) Marketing intelligence system
b) Internal records system
c) Marketing research system
d) Marketing management and science system

8. _________concerns with obtaining information pertaining to specific marketing problems.
a) Marketing intelligence system
b) Internal records system
c) Marketing research system
d) Marketing management and science system

9. A good MKIS should satisfy which basic requirements?
a) Unified and centralised system
b) Support system to marketing decision-makers
c) Cost-effective in maintaining
d) Provide information regularly and quickly
e) All of the above

10. What are the advantages of MKIS?
a) It helps in improving the data capture process, checks for reliability, consistency and quality of data.
b) Provides tailor made information for specific needs.
c) It facilitates repetitive use of the same information for different purposes.
d) All of the above