Social Media Marketing: Jaiib/DBF Paper 1 (Module D) Unit 2
Dear bankers,
As we all know that is Social Media Marketing for JAIIB Exam. JAIIB exam conducted twice in a year. So, here we are providing the Social Media Marketing (Unit-2), SUPPORT SERVICES – MARKETING OF BANKING SERVICES/ PRODUCTS (Module D), Principle & Practice of Banking JAIIB Paper-1.
Table of Contents
♦What is Social Media Marketing
- Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”
- When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy.
Some of the Popular Social Marketing Networks
- Google+
- Youtube
Reason of Social Media Impact on Marketing
- Brand Recognition
- Community
- Repeat Exposure
- Authority
- Influence
- Website Traffic
- Cost-effective
- Improved brand loyalty
- Healthier customer satisfaction
Benefits of Social Media
- Improved Social Signals (Which is a factor in the search ranking algorithm)
- Company Branding
- Improved Brand Awareness
- Word-of- mouth advertising
- Increased customer loyalty and trust
- Improved audience reach and influence
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