Social Media Marketing

Social Media Marketing: Jaiib/DBF Paper 1 (Module D) Unit 2

Dear bankers,

As we all know that  is Social Media Marketing for JAIIB Exam. JAIIB exam conducted twice in a year. So, here we are providing the Social Media Marketing (Unit-2), SUPPORT SERVICES – MARKETING OF BANKING SERVICES/ PRODUCTS (Module D), Principle & Practice of Banking JAIIB Paper-1.

♦What is Social Media Marketing

  • Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”
  • When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy.

Some of the Popular Social Marketing Networks

  • Twitter
  • Facebook
  • Pinterest
  • Google+
  • LinkedIn
  • Youtube
  • Instagram

Reason of Social Media Impact on Marketing

  • Brand Recognition
  • Community
  • Repeat Exposure
  • Authority
  • Influence
  • Website Traffic
  • Cost-effective
  • Improved brand loyalty
  • Healthier customer satisfaction

Benefits of Social Media

  • Improved Social Signals (Which is a factor in the search ranking algorithm)
  • Company Branding
  • Improved Brand Awareness
  • Word-of- mouth advertising
  • Increased customer loyalty and trust
  • Improved audience reach and influence

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