YouTube launches Shorts on Television

YouTube launches Shorts on Television

YouTube has announced to launch their ‘Shorts’ on TV. On November 8, the video-sharing giant YouTube has launched its bite-sized video feature on small screens across the world.

YouTube viewers would now be able to watch short videos (60 seconds or less) on smart television models, game consoles, and streaming devices made in 2019 or later. Everyone is able to play these short videos from the new Shorts shelf on the homepage of the YouTube app or on a creator’s channel page.

The need for new feature:

YouTube is searching to one-up competitors such as Meta and TikTok as they are pulling no stone unturned to make progress in the short-form video market.

Meta has already on the path of rapid progress with its Reels feature and TikTok ( also known as Douyin) is much famous for its short-video hosting since 2016.

Facilities in the feature:

  • The viewers can leave likes or dislikes on the videos, go through titles and descriptions, and subscribe to the creator’s channels as usual.
  • There is an incredible amount of thought and care has entered for bringing this vertical, mobile-first experience to the big screen.
  • Several experiments had been done on the Jukebox player as well as the customised player to optimize Shorts for the small-screen audience. The Jukebox style player provided the viewer has multiple Shorts at the same time. The customized player filled up the blank spaces on either side of the video.
  • However, the design team researched that the Jukebox style was not compatible with Shorts that feature one video at a time while the short videos didn’t look good in the conventional player.

Benefits to the users:

  • Authorities at the video streaming app expressed that small-screen audiences desire to manually move on to the next short video rather than rely on autoplay, so the app now permits users to start or stop the video by clicking on the video or using the pause and play buttons.
  • This feature will enhance the users experience and the viewers a greater sense of control over what they want to watch and what they want to avoid.

About YouTube:

Parent Organisation: Google

Headquarter: San Bruno, California, USA

Founded: 14 February 2005


Question & Answer:

Q1. Which video-sharing giant company launched its shorts for Television (TV) worldwide?

Ans. YouTube (YouTube Shorts)

Q2. What is the maximum time for shorts especially YouTube Shorts?

Ans. 60 Seconds

Q3. Who are the founders of YouTube?

Ans. Jawed Karim, Chad Hurley and Steve Chen




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