IBPS SO Marketing Officer Exam Pattern & Syllabus 2020

IBPS SO Marketing Officer Exam Pattern & Syllabus 2020

The Institute of banking personnel selection (IBPS) has released the official notification for the recruitment of Specialist Officer 2020. Here we are providing the Detailed Syllabus and Exam pattern of IBPS SO Marketing Officer 2020-21. Candidates need to read IBPS SO Notification carefully and apply online from here. Candidate can Check the exam pattern and Syllabus of IBPS SO Marketing Officer 2020-21.

Marketing Officer

IBPS SO Marketing Officer 2020 Preliminary Exam Pattern:

Name of Tests

No. of Questions Maximum Marks Medium of Exam Duration
English Language 50 25 English

40 minutes

Reasoning

50 50 English and Hindi 40 minutes
Quantitative Aptitude 50 50 English and Hindi

40 minutes

Total

150 125

120 minutes

IBPS SO Marketing Officer 2020 Preliminary Exam Syllabus

Reasoning

English Language Quantitative Aptitude
Seating Arrangements Puzzles Inequalities Syllogism Input-Output Data Sufficiency Blood Relations Order and Ranking Alphanumeric Series Distance and Direction Verbal Reasoning Cloze Test Reading Comprehension Spotting Errors Sentence Improvement Sentence Correction Para Jumbles Fill in the Blanks Para/Sentence Completion

Number Series Data Interpretation Simplification/ Approximation Quadratic Equation Data Sufficiency Mensuration Average Profit and Loss Ratio and Proportion Work, Time and Energy Time and Distance Probability Relations Simple and Compound Interest Permutation and Combination

IBPS SO Marketing Officer 2020 Mains Exam Pattern:

Name of Tests

No. of Questions Maximum Marks Medium of Exam Duration
Professional Knowledge 60 60 English and Hindi

45 minutes

IBPS SO Marketing Officer 2020 Mains Exam Syllabus

MARKETING MANAGEMENT
Introduction to marketing; concepts, marketing environment; segmentation, targeting & positioning, marketing mix (4Ps, 7Ps, etc.), Marketing Research, PLC, New product development process, pricing, pricing methods, promotion basics, promotion methods & strategies, Demand forecasting.

PRODUCT MANAGEMENT
Product Life Cycle, levels of a product, product mix, product portfolio decisions, BCG matrix, and its applications, Product planning, new product development process, Innovation and Creativity, product testing, product placement & commercialization.

BRAND MANAGEMENT
Introduction to brands and brand management, brand research and brand equity, branding for different product categories, branding & differentiation, brand image, brand element and brand association, Brand equity measurement, competitive analysis, brand positioning, brand hierarchies, CBBE (Customer-based brand equity), Branding & IMC, branding and marketing mix, branding and product mix, brand attributes, branding and segmentation,brand strategies, brand image and awareness, brand equity systems, brand value, brand extensions.

CONSUMER BUYING BEHAVIOR & INTEGRATED MARKETING COMMUNICATIONS
consumer personality & brand personality, buying influences, buying process, factors influencing buying decisions, models of buying behavior, post-purchase behavior. Marketing research, methods, data collection techniques, sources of secondary data for marketing decisions, IMC definition, elements, IMC and brand communication process, role of advertising in branding process BTL, OOH, etc., promotions in IMC – consumer, trade sales, co-branding, in-branding, etc., packaging and labeling in IMC, PR.Consumer Protection in India: List of Consumer Rights.Consumer Protection Act,1986.

ADVANCED MARKETING TECHNIQUES
Global marketing, Strategic Marketing Process, value chain, value creation. Nature & scope of rural markets, marketing to cooperatives, channels of distribution in rural India.Inbound marketing, reverse marketing, up-selling, down-selling and cross-selling techniques, CSR.

So students, start preparing for IBPS SO exam as you have only one month left in your hand. Do not leave any page unturned. Make the best  of the time and let success make noise this time. All The Best!

Product Life Cycle, levels of a product, product mix, product portfolio decisions, BCG matrix, and its applications, Product planning, new product development process, Innovation and Creativity, product testing, product placement & commercialization.

SALES
Personal Selling, selling processes, types of the sales organization, Sales forecasting, sales strategies, sales force incentive plans, sales promotion, and its objectives, sales monitoring, sales reporting, motivating the sales force, Advertising, PR.

RETAIL MARKETING
Retail marketing and retail management, strategic retail marketing, retail marketing mix, CRM and retail marketing, CBB & retail marketing , Retail location, retail store operations, retail organizations & structure, SCM , Retail pricing and promotional pricing, retail branding strategies, store & non-store brands, merchandising and warehousing, global retailing, modern trade and new trends in retailing.

SERVICES MARKETING

Services, nature, service product & pricing, service positioning, CRM and services, CBB and services marketing, promoting & services , MIS, service processes, service distribution, employees (people) and services marketing, Customer relationship management (CRM), internet marketing, Social Media Optimization (SMO), Social Media Marketing (SMM) and Search Engine Optimization (SEO).

Quant Topic Wise

2020 Preparation Kit PDF

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